User Research can change your business for the better.

I conduct user research for product teams because it is incredibly powerful. 

User research can give you new product ideas and directions, a great stress-test of future strategic initiatives, and a framework to continuously improve your product. It's also an inexpensive and painless validation of concepts before you launch. 

Above all, user research can change your organization from the inside out. It's an eye-opening way for product, design, editorial, and engineering teams to see their work in action and to discover real-world customer mindsets. 

Here are some of the techniques I use to help companies learn more about their customers. (See my client list)

RESEARCH METHODS

  • Mixed methods - qualitative and quantitative

  • Generative, formative, and evaluative research

  • One-on-one interviews

  • Field visits

  • Contextual inquiry

  • Listening labs

  • Surveys

  • Ethnographic diary studies

  • Participatory design

  • Task analysis

  • Cognitive mapping

  • Focus groups

testing

  • Baseline usability testing

  • Comparative usability testing

  • Card sorting

  • Tree testing

  • Concept validation

  • In-person or remote moderated testing

  • Automated remote testing

  • Task-specific usability testing

  • A/B and multivariate testing

additional analysis

  • Site analytics review

  • Service and community feedback analysis

  • Expert heuristic site review

  • Industry and audience research

  • Competitive audits

OUTPUTS

  • Management of research study from end-to-end

  • Research plan objectives and recommended methodologies

  • Audience recruitment and scheduling

  • Interview guides

  • Test scripts

  • Surveys

  • Research findings and recommendations

  • Actionable insights to inform product road maps

  • User personas

  • Customer journey maps

  • Competitive and expert site reviews

If you are ready to learn more about how user research can help your organization, please get in touch.